Our mission
Naming is one of the highest-leverage decisions a founder ever makes — and one of the most under-resourced. Our mission is to close that gap with tools and frameworks that respect the seriousness of the decision.
Last updated 2026-06-04
The problem we're solving
Most naming tools optimise for entertainment: a slot-machine of random word combinations with no underlying logic. Most naming agencies cost between $30,000 and $150,000 per engagement, putting structured naming out of reach for the founders who need it most.
Between those two extremes sits a billion-dollar gap. We build for that gap.
Our principles
- 1.Every name we surface should be defensible, not just clever.
- 2.Every guide should give you a framework you can re-run on your own.
- 3.Every recommendation should be transparent about why it ranks where it does.
- 4.Every monetization choice should keep the user's interest above ours.
Where we're going
We're expanding from generators into a full Naming Intelligence Platform: availability signals, trademark heuristics, audience-resonance scoring, multi-language safety checks, and rebrand decision support. The roadmap is shaped by the operators who use the tools every week.