Responsible AI Policy

AI assists, humans decide

AI helps expand the creative search space — it does not replace human creativity, professional brand strategy, or your own judgement. Every generated name is a starting point that you review, refine, and choose with intention.

Principles we hold ourselves to

• Transparency — when AI is materially involved in producing output, we say so.
• Human judgement — editorial framing, evaluation criteria, and quality standards are set by humans.
• Originality — we discourage uncritical reuse of generated names without independent verification.
• Responsible innovation — we evaluate new model capabilities against safety, bias, and brand-risk criteria before exposing them.
• Continuous improvement — we revisit prompts, guardrails, and outputs on a recurring basis.

What we do not do

• We do not present AI output as legally cleared brand assets.
• We do not train models on private user data without explicit, granular consent.
• We do not deploy AI features without internal review.